Lead Designer • Page Layout • Ad Design • Print Strategy • Photo Editing
As Lead designer at AdPro I looked forward to an edition every season.
Adventurers would write in with their stories and photos from their trips and I worked with their content and our editor to produce this magazine from start to finish. Our mission was to showcase the natural beauty of Colorado (and surrounding regions) in all four seasons, tell the tales of our local legends, keep readers informed of environmental issues and policies that effected them, and show that everyone can be an adventurer (not just the pros.)
My role here included progressing the AdPro brand guidelines, laying out the publication for print, designing the ads and graphics for each page, photo editing, file management, collaborating with writers and my editor to meet page counts, working with our ad sales team to meet goals for our sponsors, generating social media and digital ads, and communicating with our printer to ensure a successful hand off.